Social marketing for public health : global trends and success stories.

By:

Cheng, Hong

Contributor(s):

Material type: Text

TextPublication details: Sudbury, Ma : Jones and Bartlett Publishers, 2011.Description: xxv, 422 p. : ill. ; 24 cmISBN:

9780763757977

Subject(s):

NLM classification:

WA 950 S 2011

Summary: Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	FNPH LIBRARY	WA 950 S 2011 (Browse shelf(Opens below))	Available	02461
Books	FNPH LIBRARY	WA 950 S 2011 (Browse shelf(Opens below))	Available	02703
Books	FNPH LIBRARY	WA 950 S 2011 (Browse shelf(Opens below))	Available	06946
Books	FNPH LIBRARY	WA 950 S 2011 (Browse shelf(Opens below))	Available	02789

Includes index.

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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