Social marketing for public health :
Cheng, Hong.
Social marketing for public health : global trends and success stories. - Sudbury, Ma : Jones and Bartlett Publishers, 2011. - xxv, 422 p. : ill. ; 24 cm.
Includes index.
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
9780763757977
Health promotion
Social marketing
Public health
WA 950 S 2011
Social marketing for public health : global trends and success stories. - Sudbury, Ma : Jones and Bartlett Publishers, 2011. - xxv, 422 p. : ill. ; 24 cm.
Includes index.
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
9780763757977
Health promotion
Social marketing
Public health
WA 950 S 2011