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Social marketing for public health : global trends and success stories.

By: Cheng, HongContributor(s): Kotler, Philip | Lee. Nancy RMaterial type: TextTextPublication details: Sudbury, Ma : Jones and Bartlett Publishers, 2011. Description: xxv, 422 p. : ill. ; 24 cmISBN: 9780763757977Subject(s): Health promotion | Social marketing | Public healthNLM classification: WA 950 S 2011Summary: Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
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Item type Current library Call number Status Date due Barcode
Books Books FNPH LIBRARY
WA 950 S 2011 (Browse shelf(Opens below)) Available 02461
Books Books FNPH LIBRARY
WA 950 S 2011 (Browse shelf(Opens below)) Available 02703
Books Books FNPH LIBRARY
WA 950 S 2011 (Browse shelf(Opens below)) Available 06946
Books Books FNPH LIBRARY
WA 950 S 2011 (Browse shelf(Opens below)) Available 02789

Includes index.

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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