Social marketing for public health : (Record no. 1710)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01272nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191226214619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110705t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780763757977 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | WA 950 S 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheng, Hong. |
| 9 (RLIN) | 4096 |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing for public health : |
| Remainder of title | global trends and success stories. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Sudbury, Ma : |
| Name of publisher, distributor, etc. | Jones and Bartlett Publishers, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 422 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Health promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public health |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 4100 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee. Nancy R. |
| 9 (RLIN) | 4101 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | National Library of Medicine Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of Medicine Classification | FNPH LIBRARY | FNPH LIBRARY | 26/12/2019 | 1965.00 | WA 950 S 2011 | 02461 | 05/07/2011 | 26/12/2019 | Books | ||||||
| National Library of Medicine Classification | FNPH LIBRARY | FNPH LIBRARY | 26/12/2019 | 1965.00 | WA 950 S 2011 | 02703 | 24/08/2011 | 26/12/2019 | Books | ||||||
| National Library of Medicine Classification | FNPH LIBRARY | FNPH LIBRARY | 31/08/2011 | 1965.00 | 1 | WA 950 S 2011 | 02789 | 05/07/2021 | 31/08/2011 | Books | 29/03/2021 | ||||
| National Library of Medicine Classification | FNPH LIBRARY | FNPH LIBRARY | 13/03/2014 | 2 | WA 950 S 2011 | 06946 | 15/02/2016 | 13/03/2014 | Books | 03/02/2016 |