The role of the media in promoting and reducing tobacco use. ed. by Ronald M. Davis ...[et al].

Contributor(s):

Davis, Ronald M

Material type: Text

TextPublication details: [Bethesda, MD] : U.S. Dept. of Health and HumanServices, National Institutes of Health, National Cancer Institute, 2008.Description: xxviii, 655 p. : ill. ; 26 cmSubject(s):

NLM classification:

W1 R 2008

Summary: The work presented in the National Cancer Institute's Tobacco Control Monograph 19, The Role of the Media in promoting and Reducing Tobacco Use, is the most current and comprehensive distillation of the scientific literature on media communication in tobacco promotion and tobacco control. This ambitious effort to synthesize the science bridged the disciplines of marketing, psychology, communication, statistics, epidemiology, and public health and represents the combined efforts of five scientific editors, 23 authors and 62 external peer reviewers.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	FNPH LIBRARY	W1 R 2008 (Browse shelf(Opens below))	Available		05352

Includes index.

The work presented in the National Cancer Institute's Tobacco Control Monograph 19, The Role of the Media in promoting and Reducing Tobacco Use, is the most current and comprehensive distillation of the scientific literature on media communication in tobacco promotion and tobacco control. This ambitious effort to synthesize the science bridged the disciplines of marketing, psychology, communication, statistics, epidemiology, and public health and represents the combined efforts of five scientific editors, 23 authors and 62 external peer reviewers.

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