Pink globalization : (Record no. 7115)

MARC details
000 -LEADER
fixed length control field 01502nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210728125703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210726b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780822353638
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 306.3 YAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name : Yano, Christine Reiko.
245 ## - TITLE STATEMENT
Title Pink globalization :
Remainder of title hello kitty's trek across the pacific.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Japan :
Name of publisher, distributor, etc. Duke University Press,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 322 p. :
Other physical details ill. ;
Dimensions 20 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Include index
520 ## - SUMMARY, ETC.
Summary, etc. In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hello Kitty (fictitious character.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type General Literature
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     FNPH LIBRARY FNPH LIBRARY 26/07/2021   306.3 YAN 12884 28/07/2021 26/07/2021 General Literature
NEW ARRIVALS (Click to the book jackets to see its bibliographic details)



© 2022 All Rights Reserved, Faculty of Nursing and Public Health

Khesar Gyalpo University of Medical Sciences of Bhutan (KGUMSB), Thimphu
Telephone: +975-2-322031 (Ext.140)
Email: library@fnph.edu.bt