000			01502nam a22002057a 4500
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005			20210728125703.0
008			210726b ||||| |||| 00| 0 eng d
020			_a9780822353638
060			_a306.3 YAN
100			_a: Yano, Christine Reiko.
245			_a Pink globalization : _bhello kitty's trek across the pacific.
250			_a14th ed.
260			_aJapan : _bDuke University Press, _c2013.
300			_a322 p. : _bill. ; _c20 cm.
504			_aInclude index
520			_aIn Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization
650			_aHello Kitty (fictitious character.
942			_2lcc _cGL
999			_c7115 _d7115