000			01875nam a2200301 4500
999			_c3722 _d3722
003			OSt
005			20191226215527.0
008
010			_a
020			_a9780763769833
050	0	0	_a
060	1	0	_aW 80 BM 2010
082	0	0	_a
100	1		_aBaum, Neil.
245	1	0	_aMarketing your clinical practice : _bethically, effectively, economically. _c
250			_a4th ed.
260			_aSudbury, MA : _bJones and Bartlett, _c2010.
300			_axxxi, 574 p. : _bill. : _c23 cm.
504			_aIncludes bibliographical references and index.
520			_aMarketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is an updated and revised edition of this best selling guide to medical practice marketing including new topics and advanced techniques. This essential resource provides readers with the plans and real examples to market and grow a successful practice. This book is filled with practical marketing tips and strategies based around five components of a successful practice: retaining current patients, attracting new patients, motivating staff, working with managed care and other physicians, and utilizing the Internet and consultants. Marketing Your Clinical Practice: Ethically, Effectively, Economically, Fourth Edition is the perfect resource for any physician in a single or group practice looking to improve their business and medical students learning how to develop a practice. New topics to the Fourth Edition include: Dispensing Drugs, Disaster Preparedness, Office Space Planning, Enhancing Patient Experience with Architectural Guidance, Marketing to the Generations
650		0	_aMedicine
650	1	2	_aPractice Management, Medical.
650	2	2	_aMarketing of Health Services.
650	2	2	_aPhysician-Patient Relations. _98788
700	1		_aHenkel, Gretchen.
942			_2NLM _cBK