000			01380nam a22002297a 4500
999			_c3061 _d3061
003			OSt
005			20191226215220.0
008			130101t xxu||||| |||| 00| 0 eng d
060			_aW1 R 2008
245	0	4	_aThe role of the media in promoting and reducing tobacco use. _ced. by Ronald M. Davis ...[et al].
260			_a[Bethesda, MD] : _bU.S. Dept. of Health and HumanServices, National Institutes of Health, National Cancer Institute, _c2008.
300			_axxviii, 655 p. : _bill. ; _c26 cm.
504			_aIncludes index.
520			_aThe work presented in the National Cancer Institute's Tobacco Control Monograph 19, The Role of the Media in promoting and Reducing Tobacco Use, is the most current and comprehensive distillation of the scientific literature on media communication in tobacco promotion and tobacco control. This ambitious effort to synthesize the science bridged the disciplines of marketing, psychology, communication, statistics, epidemiology, and public health and represents the combined efforts of five scientific editors, 23 authors and 62 external peer reviewers.
650		0	_aTobacco use
650		0	_aAdvertising _911071
650		0	_aCigarettes _911072
650		0	_aSmoking in motion pictures. _911073
700	1		_aDavis, Ronald M. _911074
942			_2NLM _cBK