000			01272nam a22002417a 4500
999			_c1710 _d1710
003			OSt
005			20191226214619.0
008			110705t xxu||||| |||| 00| 0 eng d
020			_a9780763757977
060			_aWA 950 S 2011
100			_aCheng, Hong. _94096
245			_aSocial marketing for public health : _bglobal trends and success stories.
260			_aSudbury, Ma : _bJones and Bartlett Publishers, _c2011.
300			_axxv, 422 p. : _bill. ; _c24 cm.
504			_aIncludes index.
520			_aSocial Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.
650			_aHealth promotion
650			_aSocial marketing
650			_aPublic health
700			_aKotler, Philip. _94100
700			_aLee. Nancy R. _94101
942			_2NLM _cBK