Fogg, B. J.

Tiny Habits : why Starting Small Makes Lasting Change Easy. - UK ; Penguin Random House, 2021. - 306 p. : ill. ; 22 cm.

power - that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins - and embed new, tiny habits into our everyday routines. The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do. At the heart of this is a startling truth - that creating happier,

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