TY  - BOOK
AU  - Davis,Ronald M.
TI  - The role of the media in promoting and reducing tobacco use
PY  - 2008///
CY  - [Bethesda, MD]
PB  - U.S. Dept. of Health and HumanServices, National Institutes of Health, National Cancer Institute
KW  - Tobacco use
KW  - Advertising
KW  - Cigarettes
KW  - Smoking in motion pictures
N1  - Includes  index
N2  - The work presented in the National Cancer Institute's Tobacco Control Monograph 19, The Role of the Media in promoting and Reducing Tobacco Use, is the most current and comprehensive distillation of the scientific literature on media communication in tobacco promotion and tobacco control. This ambitious effort to synthesize the science bridged the disciplines of marketing, psychology, communication, statistics, epidemiology, and public health and represents the combined efforts of five scientific editors, 23 authors and 62 external peer reviewers
ER  -