Piotrow, Phyllis Tilson. <br/><br/>
Health communication :  lessons from family planning and reproductive health, 

 - London :  Praeger,  1997. 
 - viii, 307 p.  ill.  24.5 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The theme of this book is simple but profound: Ssytematic communication strategies can improve health behavior. The power of communication today stems from two recent developments: the rapid growth of communication media and the notable increases in our understanding of communication processes.<br/>The power of communication is clear. Communication influences how people vote. Communication determines what people buy. Communication affects what people wish for and what they aspire to become. communication shapes how people conduct their daily lives, even their sexual behavior. 
<br/><br/><label>ISBN: </label>0275955788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health communication<br/>Family planning <br/>Reproductive Health
<br/><br/><label>National Library of Medicine Call No.: </label>W 1 PH 1997